History & Research

In the early 90’s, our founder David Keane PhD, became fascinated by the idea of success and the study of successful people.  He spent five years studying the lives of ten successful senior managers and concluded that the most successful did not seem very busy in their day-to-day lives.  He discovered that success has more to do with what you don’t do, rather than activity and achieving things.

This critical finding led Dr Keane to extend his research to more closely understand the “mindset” of success and how this translates into daily behaviour.

For the next 25 years, Dr Keane read thousands of books in the subjects of psychology, the science of success, business self-help, and philosophy.  He also delivered small-group workshops and coaching programmes to a diverse range of people who wanted to achieve more success in their professional and personal lives.

This research, combined with insights gained from extensive coaching, led Dr Keane to see success in a new way.  He developed a unique framework model – The 10 Behaviours of Successful People – which is a holistic way of thinking about success in all aspects of life.

The 10 Behaviours are 10 deliberate strategies you can implement in your everyday life.  With careful and consistent application of these behaviours, you can drastically improve the quality of your work and personal life.  You become your best self, and your organisation gets the best you.

Dr Keane has shared his ideas about success with thousands of people and hundreds of organisations worldwide. He has developed a network of facilitators and coaches whom he has accredited to deliver the 10 Behaviours programme in various formats.

We work with corporate and government clients to enable them to gain Accreditation and deliver the 10 Behaviours in-house, using their own facilitators.

We have a worldwide network of Partners (independent consultants, trainers, and coaches) who make the 10 Behaviours solutions available to their clients.

The book and app

Dr Keane’s book, The Art of Deliberate Success: The 10 Behaviours of Successful People, is published worldwide by John Wiley & Sons under the Jossey-Bass imprint.  The book is a bestseller and is now in its fifth printing. 

Each participant of the 10 Behaviours programme receives their own personal copy of Dr Keane’s book.  The book is an extensive resource and includes a detailed analysis of each of the 10 Behaviours along with recommendations for taking action and staying motivated.

All programme participants receive a unique activation code which unlocks the 10 Behaviours App (available on Apple and Google platforms).  The App contains an audio version of the book, along with a 100-question quiz where you can track your 10 Behaviours and measure your progress over time.

Results Achieved

Organisations who have implemented 10 Behaviours programmes, report:

• More engagement and better staff wellbeing

• Less stress in the workplace

• A more productive work environment

• Less focused on being busy, more focused on achieving results

• Better talent retention

• Stronger alignment between personal goals and organisational strategy

• Teams working better together

• More readiness for change

• Reduced absenteeism, presenteeism, and staff turnover